The People’s Moon and Ocean Outdoor mark the 50th anniversary of the first moon landing on the Piccadilly Lights
The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon.
The historic mission is showcased with a visual spectacle, which combines user generated visuals provided by the public and an historical film sequence created by The People’s Moon.
The mission, which launched from the Kennedy Space Center on July 16, 1969, carried astronauts Buzz Aldrin, Neil Armstrong and Michael Collins to the moon, where Armstrong took the historic first steps.
Rosalyn Mackway, Ocean’s business director in brand partnerships, said: “This is digital out-of-home at its best. Using an historic moment in time to create a unique experience, supported by London’s iconic Piccadilly Lights is an amazing opportunity to capture public interest with engaging and inspiring content. The brands that we have on the Lights this week also shows our ability to pair with relevant advertisers for moments that matter.”